Business Finance

SJSU Basic Marketing Research Questionnaire Assignment | savvyessaywriters.us

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To state whether each question is an observable (eg gender) or unobservable variable (e.g opinion on campus safety) If unobservable, state what CONSTRUCT (Chapter 11) the question is addressing, and why you used the scale you did. Constructs are unobserved opinions, desires, and other concepts. Your book gives examples for people desiring a product. The ‘product’ YOU are addressing is campus safety, so you need to develop some parallel concepts

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